“Our mission is to ensure tourism delivers real, lasting value; for destinations, for communities, and for the people working within the industry.”  Reza Soltani, President, The Institute of Tourism

Supporting Responsible Tourism in Practice

The Institute of Tourism exists to strengthen the tourism sector by equipping professionals with the knowledge, networks, and leadership skills needed to respond to a rapidly changing industry.

Through education, professional development, and thought leadership, the Institute is actively supporting the transition toward more responsible tourism by:

• Promoting evidence-based approaches to destination management
• Encouraging better understanding of tourism’s social, environmental, and economic impacts
• Supporting professionals to apply responsible tourism principles in real-world contexts
• Creating opportunities for shared learning across the sector

The Institute of Tourism has partnered with ICRT global to support its scholarship programme with ITB Berlin and to deliver an exclusive three-part Responsible Tourism Lecture Series, led by Professor Harold Goodwin, one of the world’s leading authorities on responsible tourism.

This lecture series is a direct extension of the Institute of Tourism’s mission; turning principles into practice.

Lecture 1 – Principles of Responsible Tourism Lecture 2 – Principles of Rebalancing Tourism

Why this partnership with ICRT global matters

ICRT global is a leading international network committed to advancing responsible tourism through collaboration, research, and practical action. Its work aligns closely with the Institute of Tourism’s mission to support a more sustainable and balanced future for the industry.

This partnership brings together academic insight and industry practice to address some of the most urgent challenges facing tourism today, including overtourism, destination management, and the equitable distribution of tourism benefits

By working together, the two organisations aim to:

• Bridge the gap between research, policy, and industry practice
• Bring world-leading expertise directly to tourism professionals
• Strengthen global dialogue on overtourism and destination sustainability
• Support practical solutions that deliver real benefits for communities and destinations

This partnership reflects a shared belief that responsible tourism is not theoretical it must be embedded in everyday decision-making across the sector.

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