Make Tourism Better

Creating Shared Value – Eswatini Responsible Tourism Conference

Kieran O Leary and Glynn O Leary

Using audited accounts to record and evidence creating shared value will be a major focus during a third Responsible Tourism Conference being held at the Piggs Peak Hotel in Eswatini this year.

Glynn O’Leary of ICRT Southern Africa and CEO of Transfrontier Parks Destination said: “this year’s conference theme is creating shared value: from action to impact. For those of you who can join us in person you’ll be able to engage with industry leaders and stakeholders on how we can turn sustainable practices into tangible results. And for the first time we look forward to welcoming virtual delegates who have signed in from all over the world.

Harold Goodwin, founder of ICRT global will be speaking at the conference and has worked with Glynn O Leary on three pilots which will demonstrate how Audited accounts can support claims and robust certifiable evidence of local economic impact.

The event will bring together policymakers, tourism operators, academics and community leaders to explore practical strategies for strengthening responsible tourism and ensuring that tourism development benefits local communities, protects the environment and celebrates Eswatini’s rich cultural heritage.

📅 Date: Tuesday, 28th April
📍 Location: Piggs Peak Hotel, King Mswati III Highway, Eswatini, or virtually

Register here to attend either in-person, or virtually: https://forms.gle/ixbjqXFD6tWfVnyx7

Times (All Eswatini Times)Subject
09.00 to 09.30Registration
09.30 am Opening and context setting
Keynote Session
Policy, Accountability and Shared Value

09.45 to 10.45
Ministerial contributions on tourism as a driver of economic value, national commitments and creating an enabling environment.

Emeritus Professor Harold Goodwin on the global perspective of accountability in Responsible Tourism and linking policy intent to measurable practice.
10.45 to 11.15Break
Local Action and Opportunity Showcase
11.15 am to 13.00
Ngwenya Glass a former WTM Africa Responsible Tourism Award winner on turning tradition into a tourism asset

Responsible Tourism and the future of Eswatini Brand Marketing

Case studies and Development Opportunities
Piggs Peak Municipality
M20 GeoTrail
Jubukweni Community Tours
Piggs Peak Flora Reserve Certification
13:00 to 14:00Break
Innovation, Circularity and Emerging Practices
14:00 to 15:00
The Lomahasha and Namaacha (LoNa) cross-border water supply project.

Food waste reduction and circular economy opportunities.

Designing trail tourism for better places to live and visit.

From Learning to Action
15:00 to 16:00
Plenary Feedback
Scaling, replication and sharing value action planning

Register here to attend either in person or virtually: https://forms.gle/ixbjqXFD6tWfVnyx7

More information: Piggs Peak to Host 3rd International Responsible Tourism Conference | The Kingdom of Eswatini (Swaziland)

For more info:
📞 +268 2437 8800
📱 WhatsApp: +268 7843 1206

Pictured: Kieran O’Leary and Glynn O’Leary, Transfrontier Parks Destinations at WTM Africa 2026

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